What they say:

Marc
Age: 36
Genre: Country

“I’m on music sites just about every day.  I saw an announcement for a big tour passing through my town.  With a couple of clicks I was able to buy tickets to the show.”

Jordan
Age: 25
Genre: Alternative

“I love following celebrity and entertainment news through websites and blogs. Recently I started seeing ads for my favorite band. I checked out the Live Nation page, bought my ticket, and I’m going next week!”